THE OFF AXIS NETWORK
Off Axis is a new, free to use, gig and touring network that enables brilliant artists to play successful shows, to guaranteed audiences all across the UK, even in places they’ve never visited before. To date we have arranged hundreds of exchanges, programmed our own festival stages, and presented the bands involved to tens of thousands of new fans.
HOW IT WORKS
Very simply, as an artist you offer a support slot at one of your shows to other bands taking part in the Off Axis network…
In return you get:
To play in a brand new town or city to a guaranteed, relevant audience, enabling you to build your fanbase in a way never before possible
The opportunity to play at festivals and other major events
Offer more to your own fans by bringing some of the finest independent artists from around the country to play in your hometown
Build networks and relationships with artists, venues and audiences across the whole of the UK
In the system you earn ‘credits’ by hosting artists from other places at one of your hometown shows (they support you in front of your audience).
You then redeem these ‘credits’ in order to play shows in new towns and cities that you have never visited before (supporting a band from that town and playing to their audience).
You do not necessarily have to support the same band as you hosted (i.e. it does not have to be a straight swap). The credit system means that you could, for example, host a band from Glasgow at one of your shows, but then use the credit you earned doing so to get a support slot in Leeds.
Key to the system is that everyone involved agrees to guarantee a good audience at the hometown shows they organise. In order to maintain this criteria, Off Axis is a closed system (you either have to be invited, or you have to register to join). Every artist in the system has a profile created on the Off Axis site, which includes genre tags and video and audio links – this allows you to identify suitable artists to host or play alongside and ensure that all Off Axis shows are relevant to the fans.
In essence Off Axis is a system to allow great artists to ‘trade’ audiences with one another, vastly increasing the number of relevant music lovers you can reach, and enabling you to build a national fanbase in a way never before possible.